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TUTORIAL
Using eye-tracking to study behavior
Robert Stevens and Anne Jansen
(Bunnyfoot, Oxford, UK and Tobii Technology, Stockholm,
Sweden)
Benefits
Modern eye-tracking solutions provide easy to use and effective tools
which can be used in parallel to compliment traditional behavioral research.
They offer insights previously unavailable to researchers and allow us
to develop new approaches and methodologies. With eye-tracking one can
answer more questions, answer them with greater depth and conviction,
and develop deliverables that clearly illustrate these results.
During this tutorial you will get an overview of possibilities to use
eye-tracking in various kinds of behavioral research, ranging from usability
testing and advertising studies to developmental psychology in infants.
Features
Depending on demand, the tutorial will cover the following topics:
- Basics about the use of eye tracking equipment and eye-tracking
study paradigms.
- Techniques, examples and benefits of using eye tracking in usability/advertising
testing, including the 'Post Experience Eyetracked Protocol' methodology
(PEEP).
- Techniques, examples and benefits of using eye tracking in psychology
and other behavioral research.
Audience
This tutorial is appropriate for researchers, practitioners and students.
Participants should be familiar with behavioral research methodology.
No prior knowledge of eye movement or eye-tracking is expected.
Presentation
PowerPoint presentation, eye tracker demonstration and discussion.
Instructor's resume
Robert Stevens is Managing Director at Bunnyfoot media testing firm
in the UK, with several years experience in commercial and academic
use of eye-tracking.
Anne Jansen is Account Manager at Tobii Technology, with a background
in Human-Technology Interaction.
Last updated: 20 October
2005
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