Measuring (Ambient) Persuasive Technologies

WORKSHOP

Date: Wednesday August 25
Time: 10:00-12:30
Location: Zernike
Chairs: Wolfgang Reitberger, Alexander Meschtscherjakov and Manfred Tscheligi (University of Salzburg, Austria), Boris de Ruyter (Philips Research Europe, The Netherlands) and Jaap Ham (Eindhoven University of Technology, The Netherlands)

Recent research has started investigating Persuasive Technology, which can be defined as technologies that are “intentionally designed to change a person’s attitude or behavior or both”. For example, persuasive picture frames can be used to improve sitting posture, dashboard instruments can give car drivers feedback about their fuel consumption, and robots that take on the role of social actors and praise or criticize users depending on their performance.

The current workshop will assess the measurement of Persuasive Technologies. That is, crucial in the effective development and employment of these technologies is the measurement of persuasive effect in general, long term effects in particular, underlying mechanisms and processes and appropriate methods to measure such effects. Measuring Persuasive Technology inherently demands a multidisciplinary approach: Amongst these are perspectives related to human-computer interaction, psychology, sociology, and ethics/morality.

Next to stimulating conscious behavior changes, (ambient) persuasive technology can also influence behavior in unconscious ways. The workshop will not only spend attention to variables related to conscious behavior change (e.g., explicit attitude change), but also to unconscious determinants and effects (e.g., implicit attitude change).

Program

There will be a series of talks, with sufficient time for discussion among the participants.

The invited researchers and their respective topics are:

• Cees Midden, "Assessing the social psychological consequences in behavior and cognition of Persuasive Technology“
• Virpi Roto, "Measuring feelings - What can persuasion learn from user experience".
• Harri Oinas-Kukkonen, „Prerequisites for Successful Measuring of Ambient Persuasive Technology“
• Andreas Spahn and Philip Nickel, „Trust, Discourse Ethics, and Persuasive Technology“
• Magnus Bång: "Approaches for measuring behavior change in energy consumption interventions"
• Jörg Müller, „Audience measurement for digital signage“