Measuring Peoples' Choice Behavior

Date: Wednesday 25 May 2016
Time: 3:00 pm - 6:00 pm
Location: Swift Suite

Organizers: Tobias Heffelaar (Noldus Information Technology BV) and Maurizio Mauri (IULM University in Milan).

Every day people make thousands of choices. What do I wear for my meeting with my client? is this the proper speed for driving given the current weather conditions? What shall I have for dinner? Do I like this person or not? Do I want to have children? Shall I take this job?

Some choices are easier to make then others, some choices affect only yourself and others affect your environment. Some choices are strongly influenced by external factors, while others are mostly internally driven.

All these factors make choice an important and complex part of everyday life. It also is an important topic for behavioral scientists. In this symposium we will present several studies from different fields, highlighting the methods for measuring and interpreting choice behavior.


15:00 - 15:20  The Self-selection of the color palette and velocity of the target before performing the visual-motor test "Shooter"

Elena Pavlovna Murtazina

P. K. Anokhin Research Institute of Normal Physiology, Russian Federation

15:20 - 15:40  The impact of communication about food on preference and purchase intention: a Neuromarketing experiment.

Maurizio Mauri1, Andrea Ciceri1, Giulia Songa1, Antonio Stasi2, Gianluca Nardone2, Vincenzo Russo1

1IULM University of Milan, Italy; 2Università degli Studi di Foggia

15:40 - 16:00  Dietary Behavior: Progress to date and future directions for dietary assessment

Amy L Yaroch, Teresa M Smith

Gretchen Swanson Center for Nutrition, United States of America

16:00 - 16:20  How to communicate Italian wine in China. Guidelines from a multi-method study by means of interview and neuromarketing tools

Andrea Ciceri, Giulia Songa, Maurizio Mauri, Vincenzo Russo

Iulm University, Italy

16:20 - 16:45 Discussion and extra questions